Monday, 30 March 2009

Creating a marketing buzz: GONE by Michael Grant


Suddenly there are no adults, no answers. What would you do? In the blink of an eye, the world changes. The adults vanish without a trace, and those left must do all they can to survive.

But everyone's idea of survival is different. Some look after themselves, some look after others, and some will do anything for power... Even kill.

For Sam and Astrid, it is a race against time as they try to solve the questions that now dominate their lives... What is the mysterious wall that has encircled the town of Perdido Beach and trapped everyone within? Why have some kids developed strange powers? And can they defeat Caine and his gang of bullies before they turn fifteen and disappear too?

It isn't until the world collapses around you that you find out what kind of person you really are.

A chilling portrayal of a world with no rules.


‘[Gone is an] exciting, high-tension story told in a driving, torrential narrative that never lets up. This is great fiction. I love this book.’ – Stephen King


Most of us are probably aware of several high-profile bands giving away free album downloads or asking the public to pay an amount they are willing to pay, instead of a fixed price, and these ventures proving to be a huge success.
And now, GONE by Michael Grant, an already established and well-received American YA novel is using the same approach. This particular part of the marketing campaign caught my interest so I approached Egmont to find out a little more about the buzz that's being created around the forthcoming UK release of the novel.

Gone has already been selected as Book of the Month at Tesco, WHSmiths and Borders, and as well as some of the more usual internet activity:

You can follow author Michael Grant on Twitter
Michael Grant blogs here
There is a facebook group here
Become a fan of the book on Bebo

You can also read blog posts from, Sinder, one of the characters in Gone at the FAYZ

Gone is released in the UK on the 6th April, but for me, one of the most interesting features of the campaign is that two days after publication, between the 8th and 22nd April, Egmont are giving readers an opportunity to read the entire book for FREE online at the following link -

Put it in your diary and check out the book. I know I will.


Maureen Lynas said...

Great trailer, and I would think in my technical ignorance quite easy to achieve. I like the idea of a limited free give away too. It would certainly generate interest.

Jon M said...

Very thought provoking. I wonder how effective the online buzz is compared to being a featured author in store promotions. I guess it would be hard to separate the two in terms of determining sales.

Absolute Vanilla (and Atyllah) said...

The rules are constantly changing and shifting - it makes for interesting times ito marketing one's work. Did you see the video clip Candy posted about the author or Mokee Joe and how he's gone about it? Really inspiring.

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