In a different vein but another book trailer I like.
Competitions and giveaways
Wednesday, 16 September 2009
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The Bookseller
2 comments:
Hi Tracy,
This one is much better... much better production values, with animation, scoring, etc. I would guess it cost substantially more than the Charlie Higson trailer.
But still something niggles me...
After I watch it, my intial reaction is "Great! I'd like to see that movie!" - I actually don't associate it with a book.
Perhaps because it's selling to me in visual terms... I'm hooked and I want to SEE MORE, not READ MORE.
Then again I'm not strictly the target audience for this work, neither am I really part of the YouTube generation.
I'd be interested to know if kids watch book trailers and think "Wow! I want to read that book" or if, as I suspect, they watch and say "I'll wait for the movie or the video game"! :)
It'd also be interesting to see if book trailers will permeate mainstream book shopping... i.e. will we see little LCD screens in Borders showing book trailer after book trailer, a bit like the LCD screens in Tescos telling us what to buy while we're already in there shopping?
That would certainly make them more effective.
Going off at a slight tangent... take a look at this technology:
http://www.viralblog.com/old-skool/video-advertising-appearing-in-news-papers/
Video advertising embedded in newspapers - it's like "Daily Prophet" from Harry Potter... now that'd be a cool way to sell your book directly to readers!
Sorry for the long post!!
Frank
Hi Frank and please don't apologise for a long post - it's great!
Interesting comments made and I do agree with you. Although I do think that if seeing a book trailer makes the viewer aware of the product when perhaps they might not have been that's a good thing.
It seems to me, and of course, I am by no means an expert, that any and all methods of marketing need to be utilised in this internet age.
Re this point:
'I'd be interested to know if kids watch book trailers and think "Wow! I want to read that book" or if, as I suspect, they watch and say "I'll wait for the movie or the video game"! :)'
I'd be interested to know this too.
The link you added is fantastic, I'm going to make a quick post out of it.
Tracy
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